2019 was an interesting year in the electronic music scene. The year was filled with innovation and discovery. Here is a look at the top stories in electronic music over the last 12 months.
Oftentimes, a DJ will arrive to a club and find that the equipment is already set out for them to use. Many DJs are now simply plugging a USB stick into the CDJs. This allows them to basically ignore everything else for the rest of the night. Digital has overtaken vinyl as the preferred DJing format. DJs point out that the shift is beneficial because of the increasing costs associated with using vinyl and the complexities involved with playing it in different clubs. Digital DJing opens up a new world of creativity. Some DJs have also mentioned the eco-friendly benefits of switching to digital, as many critics have pointed out vinyl’s high carbon footprint.
A few years ago, a vinyl only release was seen as a symbol for localism. In today’s climate, a vinyl only release may be viewed as elitist. Today, the globalism of digital music is preferred by the majority of fans. Many DJs point out that digital music helps bring people together. DJs are marketing their talent more than ever before. Several companies are brainstorming different ways to utilize DJ streaming services. The implementation of DJ streaming technology is something to keep an eye on over the next few years.
The Definition Of Techno Changes
The Oxford Dictionary released a new definition for the term business techno. Business techno refers to the sets that DJs play at large festivals. Techno music continues to develop new characters and make new fans. While techno music has been defined in recent years by its purism, several artists have started to incorporate elements of pop, dance-hall, and R&B. Newer techno artists appear uninterested in recycling older sounds. While many fans have criticized the infusion of different sounds into the techno genre, others are embracing the changes as a symbol of evolution.
Dance music was heavily promoted on social media. Clubs and festivals marketed themselves on Facebook. DJs interacted with their fans on Twitter and Instagram. Today, social media heavily influences the dance music scene. It connects people and helps spread new music around the World. It gives artists and promoters the tools to become bigger names. Thanks to social media, DJs are able to make a huge impact in a short amount of time. However, there is also a higher risk of burnout.
Due to the easy access of social media, DJs are being more cautious about how they represent themselves on social media. DJs recognize that they will be held accountable at all times. Many DJs have used their platform to speak out about important issues outside of their music. Critics point out that the focus may shift too far away from the music. Several DJs have used social media to promote their brand and become influencers. Many overlooked artists have mentioned that they believe that they would not have gotten recognized without their social media platform. Social media will continue to re-shape the dance music conversation.